BitDiem offers the first open and complete protocol for efficient payments and diversified savings on the Ethereum blockchain.
After the boom of interest around ICOs in 2017, it seemed like almost everyone wanted to launch a token. The opportunity for huge capital raises in a greatly unregulated market created some questionable ICOs.
The team set out to create a truly useful and open source set of payment protocols that helped freelancers save effectively. They had an incredible concept, but they needed a team. That’s where we came in.
This was first developed by building a trustworthy brand, then elevated through clear messaging and a commitment to relationships, not blasting investor lists. A brand is more than a logo, it is a representation of the company as a whole. So, we took our time to develop a color pallet and messaging strategy that fit the ideals of BitDiem's founding team.
Next, we built a strategic contributor outreach strategy. This was rooted in introducing the team to partners who would create a strong foundation. We find that most early-stage companies fail to start with a solid business and brand backbone, so making sure that BitDiem avoided this early pitfall was a key aspect of our strategy. From there, it was all about the execution and growth, which we never like to skimp on.