FABFAD is a market leader in the printing and manufacturing of custom fabrics. Their integrated technology platform takes customers through the designing, managing printing and production of custom textile related products.
FABFAD is user-friendly in all aspects. Yet it lacked a brand and interactive website to effectively communicate this value.
We recreated the FABFAD brand around color, and remodeled their website to easily bring users onto their unique textiles platform.
Color is at the core of how FABFAD delivers value to its customers. So we prioritized putting color at the core of their new brand. All color printing begins with 4 colors: CYMK. Any design, no matter how big or small, originates with CYMK. We created a logo and website that would communicate to customers how FABFAD can be the Launchpad for any of their design dreams.
Bringing users onto the new platform is only half the battle. So we created a retargeting campaign which engaged with new-arrivals to remind them of the possibilities FABFAD could deliver. Our touches with these new users involved incentives for making a first purchase, free consultations and impactful copy to communicate the platform’s value.
FABFAD is the most user-friendly platform for custom textiles in the industry. We made a website to prove it. The new landing page easily allowed new users to input their information to begin a journey from idea to product. The website integrates the CYMK aspect of the new brand into all pages.