FABFAD is a market leader in the printing and manufacturing of custom fabrics. Their integrated technology platform takes customers through the designing, managing, printing, and production of custom textile related products.
FABFAD is user-friendly in all aspects. Yet, it lacked a brand and interactive website to effectively communicate this value.
We recreated the FABFAD brand around color and remodeled their website to create an intuitive experience for onboarding users into their new textiles platform.
Color is at the core of how FABFAD delivers value to its customers. So we prioritized putting color at the core of their new brand. All color printing begins with 4 colors: CYMK. Any design, no matter how big or small, originates with CYMK. We created a logo and website that would communicate to customers how FABFAD can be the launchpad for any of their design dreams.
Bringing users onto the new platform was only half the battle. So we created retargeting campaigns in order to engage with new-arrivals and remind them of the possibilities FABFAD could deliver. Our marketing strategy involved engaging with the customers through email and SMS to ensure their onboarding experience was seamless.
FABFAD is the most user-friendly platform for custom textiles in the industry. We made a website to prove it. The new landing page gives users the confidence and trust needed to register for FABFAD and begin their journey from idea to product. The website integrates the CYMK aspect of the new brand into all pages, including the web application.