What We Did
- Brand Identity
- Website Development
- Product Development
FABFAB is a top digital fabric printer and manufacturer but lacked a true brand. They came to use for a new visual identity, UI/UX work, and web development.
We wanted to completely rebrand FABFAD but also respect the companies roots in the printing industry. So we started with color.
The CMYK color palette is a plays an important role in every aspect of the new brand, landing page, and web-platform. From the logo to button styles on the design uploader page, each element is tied back to the 4 brand color.
It's all about that CMYK.
We started our rebrand knowing that the classic 4 color printing process was to be the driving force behind the new FABFAB
Old Landing Area
New Landing Area