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Marketing 101

June 24, 2021 • Virtual • 10:00 AM -11:00 AM (PST)

A business can live or die based on the strength of its marketing, and yet so many companies view this growth engine of their business as a ‘cost center’. In this presentation Sieo, a marketing and creative agency that works uniquely with startups, will lay out the fundamentals of a robust digital marketing strategy. Come away from this talk understanding why your marketing funnel matters, what tech you can use to support your marketing efforts, and why marketing should be top of mind for every CEO.
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If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
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*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
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*
Are you in need of growth or marketing services? Please describe below.
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Are you in need of marketing or creative support?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Are you in need of marketing or creative support?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
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Chief Marketing Officer

Alex Alexander

Alex (He/Him) is an avid rock climber and aspiring saxophonist. Alex leads all marketing efforts across Sieo but has a personal penchant for customer acquisition with an emphasis on retention. He loves helping startups scale & mentoring and developing his team. He is passionate about & fascinated by AI & environmentalism.

Chief Business Officer

Aisling Carlson

Aisling (æʃlɪŋ - ASH-ling). Australian/Irish, by way of Hong Kong and Paris. Interests: cycling, the ocean, sci-fi novels, ethics, and pistachio gelato. In a previous life, Aisling worked for a VC and advisory firm in London and a hardware startup in LA. She is the founder of Faura.co and Chief Business Officer at Sieo.

Marketing 101

June 24, 2021 • Virtual • 10:00 AM -11:00 AM (PST)

A business can live or die based on the strength of its marketing, and yet so many companies view this growth engine of their business as a ‘cost center’. In this presentation Sieo, a marketing and creative agency that works uniquely with startups, will lay out the fundamentals of a robust digital marketing strategy. Come away from this talk understanding why your marketing funnel matters, what tech you can use to support your marketing efforts, and why marketing should be top of mind for every CEO.

Access the Event Recording

*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Are you in need of growth or marketing services? Please describe below.
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Are you in need of marketing or creative support?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Are you in need of marketing or creative support?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
If you are an investor what industries do you typically invest in?
Do you, or any of the companies you invest in, need growth or marketing services?
How did you hear about this event?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Do you have any specific questions you would like to pose to our panelists regarding raising an A round?
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*
Are you in need of marketing or creative support?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
*
Thank you! Your submission has been received!
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Hosted by

Chief Business Officer

Aisling Carlson

Aisling (æʃlɪŋ - ASH-ling). Australian/Irish, by way of Hong Kong and Paris.

Interests: cycling, the ocean, sci-fi novels, ethics, and pistachio gelato. In a previous life, Aisling worked for a VC and advisory firm in London and a hardware startup in LA. Aisling is the co-founder of Faura.co - a community for the intellectually curious.

President, Diversity VC US Director of Virtual Power Plant Operations, OhmConnect

Sarah Millar

Sarah is the President of Diversity VC US, a non-profit organization focused on increasing representation, equity, and inclusion in venture capital. She joined the Diversity VC team in 2018 to spearhead their first international chapter in the US. She currently serves as the Director of Virtual Power Plant Operations at OhmConnect, and previously spent five years with City Light Capital, a venture capital firm that invests early in impactful companies. She is also a Venture Partner with Republic, a platform providing access to startup, real estate, crypto, and video game investments.

Project Manager, Diversity VC and Director of Investment & Portfolio Management, ICA

Willis Wilson

Willis joined Diversity VC US in January 2022 to manage the development of Diversity VC and SIEO’s upcoming report on diversity in venture capital and serves as the Director of Investment & Portfolio Management at ICA, an impact investing fund based in Oakland, CA. Previously, he served as the Investment and Growth Strategist at Alpine Software Group (ASG) and a Consultant within Paradigm (ASG’s LegalTech vertical). Willis earned his bachelor’s degree from UC Berkeley where he was a quantitative researcher and active member of the UC Berkeley entrepreneurship and technology community. Both domestically and abroad, Willis has advised early stage startups on building strong business models, go-to-market strategies, accessing capital and exit opportunities.